This site's headline reads: The Original Melt Formula, Reimagined Daily. It is worth reading as branding first and as a claim second.
Both words are positioning. "Original" suggests a first-of-its-kind formula, while "reimagined" suggests an update. The page offers no history of an earlier version, so read the line as marketing rather than as a documented product lineage.
It does not name an ingredient, an amount or an outcome. The detail comes in the sentence beneath it: a daily liquid dropper combining Apple Cider Vinegar, Green Tea Extract, Berberine and Cayenne Pepper.